Thursday, October 16, 2025
  • Login
Techstory Australia
  • Home
  • News
  • AI
  • Social Media
  • Technology
  • Markets
No Result
View All Result
  • Home
  • News
  • AI
  • Social Media
  • Technology
  • Markets
No Result
View All Result
Techstory Australia
No Result
View All Result
Home Business

Citroën to Exit Australian Market After Over 100 Years, Importer to Focus on Peugeot

The exit of Citroen from Australia will take place gradually over several months, with existing customers receiving support and service from the company.

Sara Jones by Sara Jones
August 16, 2024
in Business, Markets, News, Technology
0
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter

In a bizarre twist of events, Citroen, the famous French car maker, is going to leave the Australian market after over a century. Today’s announcement by its local importer Inchcape Australia marks a conclusion for the innovatively designed and engineered brand over the years.

You might also like

OpenAI Has Five Years to Turn $13 Billion Into $1 Trillion

Apple’s OLED MacBook Pro Set to Propel OLED Notebook PCs to 30% Market Share by 2026

Amazon to Cut 15% of Human Resources Staff Amid Broad Workforce Restructuring

The exit of Citroen from Australia will take place gradually over several months, with existing customers receiving support and service from the company. This decision comes as Inchcape Australia shifts its focus to Peugeot which has had a more impressive sales growth and market opportunities recently.

Citroen leaving Australia after more than 100 years, importer focusing on  Peugeot : r/CarsAustralia

Since her arrival into Australia in 1921, Citroen has been known for pioneering automotive design. Citroen has always been associated with innovation, comfort, and that distinct French touch right from the days of the legendary 2CV to today’s modern C5 Aircross car model. However despite this reality, the brand has struggled to hold significant sway in Australia’s intensely competitive auto market.

When it comes to sales, Citroen’s figures have been relatively low as it was able to sell only about 400 units throughout 2023.

Some reasons why sales went down include increased competition from Japanese or South Korean producers, the decreasing interest in buying sedans/hatchbacks as well as the absence of new cars attractive enough for Australians.

After over a century in Australia, this French car brand is saying au revoir

Focus Shifts to Peugeot According to Inchcape Australia’s announcement, they are going to withdraw Citroën from the market so that they can put more effort into Peugeot which also belongs to Stellantis Group. In Australia, Peugeot has bounced back especially with recently unveiled models like 3008 and 2008 SUVs that have become favorites among Australian buyers. “In order to redirect our resources towards the needs of the local market and direct them towards the growing success of Peugeot, we made a hard choice not to sell Citroën in Australia anymore”, said Inchcape Australia’s MD. “But even though we stop selling it we will continue supporting Citroen customers like providing them with parts or service for many more upcoming years.”

In a statement to Cars Guide, Citroën has confirmed that it will continue to support its owners in Australia through the existing dealer network which will soon become Peugeot-only. Inchcape Australia assured that all warranties, servicing and parts availability, are to remain unchanged despite this move by the brand.

This move reflects wider trends occurring in the automobile industry with manufacturers increasingly moving towards more profitable territories while consolidating under bigger companies for better streamlining of proceedings and improvements in productivity.

Global consequences

Citroën’s withdrawal from Australia is an aspect of a much broader modification plan from Stellantis, a global automobile corporation that emerged from the merger between PSA Group and Fiat Chrysler Automobiles. The group has been reviewing how these betrayers perform across multiple countries and making modifications so they can survive for many years ahead.

For Citroën, leaving Australia can serve as a chance for refocussing its concentration on areas it considers are mainly Europe and other developing regions that still offer some potential for further advancement on its brand name.

Citroën C5 X: Polivalente, confortable y seguro | El Diario Vasco

As Citroën prepares to leave the Australian market, it is leaving behind a legacy of innovative spirit and unique car design that has appealed to some enthusiasts. The focus will now be shifted towards Peugeot; a sign of changing times in Australia’s auto industry where companies have to change with customers’ needs and preferences.
For those who have loved Citroën over all these years in this country, it is sad but auspicious when the brand will no longer exist. In any case, Peugeot’s future in Australia starts here with one of its own.

Tags: Australian MarketCitroënCitroën newsCitroën to Exit Australian Market After Over 100 YearsCitroën updatesImporter to Focus on Peugeottech newstechstory
Share30Tweet19
Sara Jones

Sara Jones

Recommended For You

OpenAI Has Five Years to Turn $13 Billion Into $1 Trillion

by Sara Jones
October 15, 2025
0
GPT-4o: OpenAI Releases Latest ChatGPT Version – What Changes and All You Need to Know

OpenAI, the creator of ChatGPT and one of the most closely watched tech companies in the world, is facing a monumental financial target: turning a $13 billion investment...

Read more

Apple’s OLED MacBook Pro Set to Propel OLED Notebook PCs to 30% Market Share by 2026

by Sara Jones
October 15, 2025
0
Apple Faces Lawsuit Over Alleged Pay Discrimination Against Female Employees

The notebook PC market is entering a new era of display technology, with OLED panels rapidly gaining prominence as the preferred choice for premium laptops. This transition is...

Read more

Amazon to Cut 15% of Human Resources Staff Amid Broad Workforce Restructuring

by Sara Jones
October 15, 2025
0
Amazon and iRobot Abandon Merger Plans Amidst EU Opposition

Amazon, the world’s largest online retailer and cloud services provider, is preparing to reduce its human resources (HR) staff by approximately 15%, a move that underscores the company’s...

Read more

Apple Offers $5 Million Reward for Critical Software Bugs in Major Security Push

by Sara Jones
October 13, 2025
0
iPhone 17 Launch Nears: Six Apple Products Likely to Disappear After September 9

In a groundbreaking announcement, Apple has unveiled a bold new initiative offering up to $5 million to anyone who can identify and responsibly report significant security vulnerabilities in...

Read more

Apple May Announce Three New Products Next Week: Here’s What to Expect

by Sara Jones
October 13, 2025
0
U.S. Agency Sues Apple for Alleged Discrimination Against Jewish Worker

Apple appears to be gearing up for a trio of new product announcements next week, and the tech world is already buzzing with anticipation. While no official invitations...

Read more
Next Post
Congress Demands Answers from Mark Zuckerberg Over Drug Dealer Advertisements on Facebook and Instagram

Congress Demands Answers from Mark Zuckerberg Over Drug Dealer Advertisements on Facebook and Instagram

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related News

Bitcoin Surges Past $60,000 Following US Fed Rate Cut

Bitcoin Surges Past $60,000 Following US Fed Rate Cut

September 19, 2024
Starlink Brings Internet to Marubo Tribe, Sparks Concerns Over Pornography Addiction

Starlink Brings Internet to Marubo Tribe, Sparks Concerns Over Pornography Addiction

June 7, 2024
Australia’s Biggest Pension Fund Freezes New Business with PwC over Tax Scandal

Australia’s Biggest Pension Fund Freezes New Business with PwC over Tax Scandal

June 2, 2023

Browse by Category

  • AI
  • Archives
  • Business
  • Crypto
  • Finance
  • Investing
  • Markets
  • News
  • Social Media
  • Technology

Techstory.com.au

Tech, Crypto and Financial Market News from Australia and New Zealand

CATEGORIES

  • AI
  • Archives
  • Business
  • Crypto
  • Finance
  • Investing
  • Markets
  • News
  • Social Media
  • Technology

BROWSE BY TAG

amazon apple apple news apple updates Artificial intelligence Artificial Intelligence news Artificial Intelligence updates australia Australia news Australia updates china China news China updates Donald Trump Donald Trump news Donald Trump updates Elon musk elon musk news Elon Musk updates google google news Google updates meta meta news meta updates Microsoft microsoft news microsoft updates OpenAI OpenAI news OpenAI updates Social media tech news technology Technology news technology updates techstory tech story Tesla tesla news tesla updates TIKTOK TikTok news TikTok updates twitter

© 2023 Techstory Media. Editorial and Advertising Contact : hello@techstory.com.au

No Result
View All Result
  • Home
  • News
  • Technology
  • Markets
  • Business
  • AI
  • Investing
  • Social Media
  • Finance
  • Crypto

© 2023 Techstory Media. Editorial and Advertising Contact : hello@techstory.com.au

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?