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Leak Reveals What Sam Altman and Jony Ive Are Cooking Up: 100 Million AI ‘Companion’ Devices

The device, still under wraps in terms of final design and functionality, is being described as radically different from the smartphones, smartwatches, and voice assistants that currently dominate the tech landscape.

Sara Jones by Sara Jones
May 28, 2025
in AI, News, Technology
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Leak Reveals What Sam Altman and Jony Ive Are Cooking Up: 100 Million AI ‘Companion’ Devices

PHOTO CREDITS : Fortune

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A major leak has unveiled a secretive collaboration between OpenAI CEO Sam Altman and world-renowned designer Jony Ive, hinting at a bold leap forward in consumer technology: the development of a sleek, screenless AI “companion” device. According to insiders familiar with the project, the duo is aiming to manufacture up to 100 million units, potentially redefining the way humans interact with machines.

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The device, still under wraps in terms of final design and functionality, is being described as radically different from the smartphones, smartwatches, and voice assistants that currently dominate the tech landscape. Instead of relying on screens or traditional user interfaces, the AI companion is said to leverage advanced artificial intelligence, voice interaction, and environmental sensors to deliver a deeply personal, context-aware experience. The idea is to create a more seamless and human-like relationship with technology—one that’s always present but not always visible.

Details leak about Jony Ive's new 'screen-free' OpenAI device | The Verge

At the heart of the project is a shared philosophy: that the next generation of personal computing shouldn’t be an attention-hungry screen, but rather a quiet, intelligent assistant that understands its user’s needs and surroundings without being disruptive. The companion device will reportedly use OpenAI’s cutting-edge models to deliver natural conversation, proactive assistance, and real-time understanding of its environment—without requiring a display.

Jony Ive’s involvement brings immense design credibility to the project. As the man behind the iPhone, iMac, and Apple Watch, Ive has long been celebrated for his minimalist, user-first approach to hardware. Sources suggest that this new device will be compact, elegant, and unobtrusive—something closer in spirit to a personal artifact than a piece of tech. It may be worn, carried, or placed in the home, but its exact form factor remains under wraps.

Sam Altman, meanwhile, is reportedly betting big on this initiative. Internally, he sees it as one of the most ambitious ventures OpenAI has ever undertaken—perhaps even more impactful than ChatGPT itself. The goal is to integrate OpenAI’s technology directly into consumers’ lives in a way that feels natural, fluid, and essential, while sidestepping the overload that often comes with modern screens and apps.

While few technical details have been confirmed, production is said to be moving forward rapidly. The pair have already begun forming partnerships with suppliers, manufacturers, and software developers to support the mass production of the device, targeting a launch window in late 2026. The long lead time is reflective of the scope of the project, which aims not only to build a new piece of hardware but also to establish an entirely new category of personal technology.

What sets this device apart is its ambition. Where most consumer electronics iterate on existing products—adding more sensors, more speed, better cameras—this AI companion aims to replace rather than enhance the smartphone. It proposes a future where technology fades into the background, helping users live more present, focused lives. It’s a vision rooted in trust, personalization, and ambient intelligence rather than screen time and app notifications.

What Sam Altman told OpenAI about the secret device he's making with Jony  Ive | Company Business News

Tech industry observers are already drawing comparisons to paradigm shifts like the original iPhone launch. And with two of the most visionary minds in technology behind the wheel, expectations are understandably high. If Altman and Ive can deliver on their promise, this device could mark the start of a post-smartphone era—one where AI doesn’t just sit in your pocket, but lives alongside you as a truly intelligent companion.

As anticipation builds, one thing is clear: the future of personal technology may look nothing like the past.

Tags: and voice assistants that currently dominate the tech landscape.Artificial intelligenceArtificial Intelligence newsArtificial Intelligence updatesis being described as radically different from the smartphonesOpenAIOpenAI newsOpenAI updatessmartwatchesstill under wraps in terms of final design and functionalityThe device
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Sara Jones

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