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TikTok Prepares U.S.-Only App as It Braces for Forced Divestiture

The new version of the app, internally code-named “M2,” is expected to launch in U.S. app stores by early September.

Sara Jones by Sara Jones
July 7, 2025
in News, Social Media, Technology
0
ByteDance Prefers TikTok Shutdown in US if Legal Options Fail, Sources Say

PHOTO CREDITS : CTV News

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TikTok is building a brand-new version of its popular short-form video app exclusively for U.S. users, signaling a major step in its plan to comply with an upcoming federal deadline that could result in a ban if its Chinese parent company, ByteDance, fails to divest its American operations.

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The new version of the app, internally code-named “M2,” is expected to launch in U.S. app stores by early September. TikTok users in the United States will continue to have access to the current version until March 2026. After that, they’ll be required to migrate to the new platform to retain access to the app’s features, creator tools, and personalized content feeds.

This development comes in response to a bipartisan law passed earlier this year mandating that any app deemed controlled by a “foreign adversary” must be sold or removed from U.S. platforms. ByteDance now faces a firm September deadline to fully separate its U.S. TikTok operations from its China-based infrastructure or risk being banned across all U.S. app stores.

To avoid that outcome, TikTok is not only developing a new interface but is also working to duplicate its core technology, including its algorithm, moderation systems, and user data storage, within the United States. The move is seen as an attempt to demonstrate that the American version of the app will operate independently of any foreign oversight or influence.

Internally, TikTok engineers are said to be under tight deadlines, working to rebuild many of the app’s most complex features from the ground up. This includes its signature content recommendation engine, which powers the app’s highly personalized “For You” feed. That system will reportedly be re-coded and hosted entirely on U.S.-based servers, in an effort to reassure both regulators and the public that American user data is secure.

TikTok developing separate U.S. app ahead of expected sale, | AnewZ

Meanwhile, TikTok’s leadership is in advanced discussions with a group of American investors, with the aim of spinning off the U.S. version of TikTok into a separate company. While ByteDance may retain a minority stake, operational control and decision-making authority are expected to shift fully to U.S. hands. The structure of the deal is designed to satisfy both U.S. national security requirements and complex international business regulations.

Still, the transition is far from straightforward. The new U.S.-only app will need to be accepted by both Apple’s App Store and Google Play — platforms that will play a crucial role in managing the eventual user migration. Current users will likely receive in-app prompts or updates guiding them through the transition process once the new app is live.

The migration also poses risks for TikTok’s vast community of creators, brands, and advertisers. Although the company has said it intends to preserve existing accounts, followers, and content, some disruption is expected as backend systems are restructured. For creators who rely on the platform for income, the next few months could be a time of uncertainty.

Public reaction to the divestiture effort remains mixed. Some users support the move, viewing it as a necessary step to safeguard American data and digital sovereignty. Others are concerned about what they perceive as political interference in a platform they use daily for entertainment, business, and expression.

TikTok ban is about politics, not national security

At stake is TikTok’s future in one of its largest and most lucrative markets. The U.S. represents over 170 million users and billions in advertising revenue. A smooth transition to a domestically controlled version of the app could preserve that audience and prevent market fragmentation. On the other hand, failure to meet the legal deadline could result in TikTok being effectively shut out of the country.

As the deadline draws closer, all eyes are on how ByteDance, U.S. regulators, and potential American buyers navigate what could be one of the most closely watched tech deals in recent history.

Tags: American operationsByteDanceByteDance newsByteDance updatesChinese parent companyinternally code-named “M2tech newstechstoryThe new version of the appTIKTOKTikTok newsTikTok updatesU.S.U.S. newsU.S. updates
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Sara Jones

Sara Jones

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