Apple is gearing up for its highly anticipated iPhone 17 series launch event, scheduled for September 9, 2025. With the tagline “Awe-dropping,” expectations are running high for new devices, major hardware upgrades, and significant software advancements. But as Apple prepares to unveil its next-generation products, it’s also preparing to quietly retire several older devices from its current lineup.
Each year, Apple streamlines its offerings following major hardware launches. This helps maintain focus on the latest technologies, manage inventory, and simplify product decisions for consumers. This year is no different. Industry observers expect up to six existing Apple products to be discontinued following the September event.
1. iPhone 16 Pro and iPhone 16 Pro Max
At the top of the list are last year’s flagship models — the iPhone 16 Pro and iPhone 16 Pro Max. Apple has followed a consistent pattern of removing the previous generation Pro models from its online store once the new flagships go on sale. These devices often remain available for a short time through third-party retailers or carriers, but Apple tends to retire them directly from its primary sales channels.
The iPhone 17 Pro models are expected to bring major camera improvements, faster chips, and new display technologies, making the previous generation less appealing by comparison. Once the new Pro devices launch, the 16 Pro and 16 Pro Max will likely be phased out entirely.
2. iPhone 15 and iPhone 15 Plus
Apple typically retains the previous year’s base models to offer a mid-range option, but this time may be different. With the iPhone 16 expected to move down the pricing ladder and occupy the “value flagship” position, the iPhone 15 and 15 Plus are likely candidates for retirement.
Given that these models were launched with fewer standout features than the Pro variants, Apple may choose to eliminate them to reduce overlap and confusion in the product lineup. This streamlining approach could allow for a more focused sales strategy between the iPhone 17, iPhone 16, and iPhone SE.
3. Apple Watch Series 10
Alongside the iPhone 17, Apple is set to launch the Apple Watch Series 11, which will bring design refinements, new health features, and more powerful chips. As a result, the Apple Watch Series 10 is expected to be removed from the lineup.
Apple usually maintains only the latest standard Apple Watch model and a budget-friendly SE version. With Series 11 taking center stage, the Series 10 will likely disappear from Apple Stores and official channels, though it may linger in third-party inventories.
4. Apple Watch Ultra 2
The rugged, high-performance Apple Watch Ultra 2, introduced just last year, is also expected to be retired as Apple shifts its focus to the Ultra 3. While the Ultra line is still relatively new, Apple seems committed to updating it annually, much like its main Apple Watch series.
The Ultra 3 is rumored to include improvements to battery life, GPS accuracy, and body temperature tracking — making the Ultra 2 less competitive. To avoid cannibalization and maintain a premium tier, Apple is likely to remove the previous Ultra model from its main store.
5. Apple Watch SE 2
Apple is widely expected to launch a new generation of its budget-friendly Apple Watch SE, possibly with better performance and an updated design. If that happens, the SE 2, introduced in 2022, will likely be discontinued.
The SE line is designed to be accessible and affordable, offering the essential Apple Watch experience without the premium features. By replacing it with an updated model at a similar price point, Apple can maintain appeal for cost-conscious buyers without supporting too many generations at once.
6. AirPods Pro (2nd Generation)
Rounding out the list is the AirPods Pro 2, which may quietly exit Apple’s product catalog following the expected announcement of the third-generation AirPods Pro. While Apple sometimes continues to sell older AirPods at lower prices, the transition to a newer model may prompt the company to simplify its audio lineup.
The AirPods Pro 3 are anticipated to include upgraded audio drivers, extended battery life, and enhanced integration with Apple’s AI features and hearing health tools. If so, the Pro 2 may be retired or discounted heavily, depending on Apple’s pricing and inventory strategy.
What This Means for Consumers
For potential buyers, the iPhone 17 event marks both an exciting beginning and a final opportunity. Products on the chopping block may see price cuts or clearance discounts leading up to and shortly after the launch. It’s a chance to grab still-capable devices at reduced prices — especially appealing for those who don’t need the absolute latest hardware.
At the same time, it’s a reminder that Apple is continuously evolving its lineup. Devices that seem current today may be officially unsupported or discontinued soon after a keynote. For those waiting to upgrade, the launch event will offer clearer choices with newly refined options across the ecosystem.
Looking Ahead
The iPhone 17 series is expected to set a new bar for performance, design, and ecosystem integration. With AI-driven features, improved displays, and deeper software-hardware synergy across Apple devices, it signals a major leap forward.
But with each new chapter comes the end of another. These six products — once the pride of Apple’s lineup — are set to make way for the next generation of innovation. As Apple ushers in its latest hardware era, the September 9 event may mark the quiet goodbye to devices that shaped the last two years of the tech landscape.
