In a significant move aimed at fostering a healthier online environment, X, the leading social media platform, has announced its intention to make ‘Likes’ private and remove the Likes tab from user profiles. This decision marks a departure from the platform’s traditional approach to engagement metrics and reflects a growing concern over the potential negative impact of visible metrics on users’ mental well-being.
The decision to make ‘Likes’ private means that users will no longer see the total number of likes on posts from other users. Similarly, the Likes tab, which allows users to view a list of posts they have liked, will be removed from user profiles. Instead, users will still be able to see who has liked their own posts, but the total like count will be hidden from public view.

According to a statement released by X, the decision to make ‘Likes’ private is part of the platform’s ongoing efforts to prioritize the well-being of its users. By removing visible metrics such as like counts, X aims to create a less competitive and more supportive online environment where users feel less pressure to seek validation through engagement metrics.
“We believe that making ‘Likes’ private and removing the Likes tab from profiles will help to shift the focus away from popularity metrics and towards meaningful interactions,” said a spokesperson for X. “Our goal is to create a more positive and inclusive platform where users feel empowered to share their authentic selves without fear of judgment or comparison.”
The announcement has been met with a largely positive response from users and experts alike, with many praising X for taking proactive steps to address the potential negative effects of visible engagement metrics. Critics of visible ‘Likes’ argue that they can contribute to feelings of inadequacy, anxiety, and self-esteem issues, particularly among younger users.
“This is a welcome and long-overdue change,” said Dr. Sarah Johnson, a psychologist specializing in digital well-being. “Visible engagement metrics like ‘Likes’ can create unhealthy dynamics and contribute to a culture of comparison and validation-seeking. By making ‘Likes’ private, X is sending a clear message that users’ worth is not defined by their online popularity.”

X’s decision to make ‘Likes’ private comes amidst growing scrutiny of social media platforms’ role in shaping user behavior and mental health. In recent years, platforms like X have faced increasing pressure to address concerns about the potential negative impact of their features and algorithms on users’ well-being.
While the decision to make ‘Likes’ private represents a significant step towards promoting a more positive online experience, some experts caution that more needs to be done to address broader issues related to social media use and mental health.
“While making ‘Likes’ private is a positive step, it’s important to recognize that it’s just one piece of the puzzle,” said Dr. Johnson. “We need to continue to have conversations about the broader impact of social media on mental health and work towards creating platforms that prioritize user well-being above all else.”
Overall, X’s decision to make ‘Likes’ private and remove the Likes tab from profiles signals a growing recognition of the importance of prioritizing user well-being in the design and implementation of social media platforms. As users increasingly seek platforms that prioritize authenticity, connection, and positive interactions, X’s move could serve as a model for other platforms looking to create a healthier online environment.









