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Google Partners with MediaTek for Next-Gen AI Chips and Explores RCS Messaging with Apple

Google’s new partnership with MediaTek aims to push the boundaries of artificial intelligence in consumer electronics.

Sara Jones by Sara Jones
March 19, 2025
in AI, Business, Markets, News, Technology
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Google has announced a groundbreaking partnership with MediaTek, a leading global semiconductor company, to develop next-generation AI chips designed to enhance the performance of mobile devices, smart appliances, and a variety of other connected technologies. In a separate but equally important development, the tech giant is also exploring collaboration with Apple on integrating RCS (Rich Communication Services) messaging, signaling a potential breakthrough in the world of mobile communication.

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Next-Gen AI Chips with MediaTek

Google’s new partnership with MediaTek aims to push the boundaries of artificial intelligence in consumer electronics. By combining Google’s AI software and cloud infrastructure expertise with MediaTek’s chip design capabilities, the companies are looking to create a new class of chips optimized for AI workloads. These chips will power devices with smarter, more responsive experiences, from mobile phones to smart home devices and even wearables.

“AI is transforming the way people interact with technology, and our collaboration with MediaTek will bring the next generation of AI capabilities to millions of consumers,” said Sundar Pichai, CEO of Google’s parent company Alphabet. “By bringing cutting-edge AI processing directly into devices, we can deliver faster, more efficient, and personalized experiences at the edge, reducing reliance on cloud processing.”

Google Plans To Partner With MediaTek For Its Next-Gen AI Chips

This partnership also signifies a larger trend in the tech industry, where companies are increasingly focused on creating chips designed specifically for AI tasks, enabling faster processing, enhanced performance, and lower latency. MediaTek has been a leader in the chip industry, and its collaboration with Google is expected to deliver a range of innovative products that will cater to both consumer and enterprise markets.

The chips will likely feature advanced machine learning and neural network acceleration, aimed at improving everything from smart assistants to computer vision applications. The next-generation chips are expected to be featured in upcoming Pixel devices and a range of third-party devices across different categories.

Exploring RCS Messaging with Apple

In a move that could revolutionize the way people communicate across devices, Google is also reportedly in discussions with Apple about integrating RCS (Rich Communication Services) messaging into Apple’s iMessage platform. RCS, often referred to as the modern version of SMS, offers richer features, including high-quality media sharing, read receipts, and more secure communication.

For years, Google has advocated for the adoption of RCS, which provides a more advanced messaging experience compared to traditional SMS, offering features similar to those found in popular messaging apps like WhatsApp or Telegram. While RCS has seen widespread adoption on Android devices, the lack of RCS support on Apple’s iMessage has been a notable barrier to universal messaging.

Reports indicate that Google and Apple have begun exploratory talks to enable RCS functionality on iPhones, which could potentially offer a unified messaging experience across both platforms. The integration would allow iPhone users to send and receive RCS messages seamlessly with Android users, improving messaging interoperability between the two ecosystems.

“Google has always been a champion of RCS messaging, and working with Apple on this is a natural next step toward making it the global standard for messaging,” said Google’s VP of Communication Services, Matt Lawson. “We’re excited about the opportunity to bring a better messaging experience to users everywhere.”

Industry Reactions

Industry analysts have reacted positively to both developments, with many viewing the partnership with MediaTek as a significant leap forward in Google’s AI ambitions. The integration of RCS messaging with Apple could also have major implications for the mobile ecosystem, fostering greater collaboration between the two tech giants.

Google Partners with MediaTek to Develop Next-Gen AI Chips for Smarter  Computing

“Google’s collaboration with MediaTek is a game-changer for AI chips, and it underscores their commitment to leading innovation in both hardware and software,” said Sarah Waters, Senior Analyst at TechResearch Insights. “On the RCS front, getting Apple on board would be a huge victory for Google and could finally standardize messaging across all devices.”

The Future of AI and Communication

With AI chips poised to revolutionize device performance and messaging moving toward a unified, richer experience, Google’s partnerships with MediaTek and Apple are expected to shape the next generation of mobile and connected experiences. These collaborations also highlight a broader trend of technological convergence, where industry leaders are increasingly working together to improve the consumer experience across multiple platforms and ecosystems.

As Google and MediaTek work on their AI-powered chips and Google explores the possibility of integrating RCS with Apple, tech enthusiasts and industry watchers will be eagerly waiting for the upcoming innovations that will reshape the landscape of mobile technology, communication, and artificial intelligence.

Tags: Artificial intelligenceArtificial Intelligence newsArtificial Intelligence updatesgooglegoogle newsGoogle Partners with MediaTek for Next-Gen AI Chips and Explores RCS Messaging with AppleGoogle updatesGoogle’s new partnership with MediaTek aims to push the boundaries of artificial intelligence in consumer electronics.Industry analysts have reacted positively to both developmentstech newstechstorywith many viewing the partnership with MediaTek as a significant leap forward in Google's AI ambitions.
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